Legal marketing and business development for law firms
We manage rankings, visibility, and business-development work for law firms competing across markets.
Book an intro callA short call with Lys or Fer. Tell us the situation, and we will say whether we are the right fit and what a sensible first step would be.
Since 2014. Women-owned. English, Spanish, and Portuguese.
Marketing helps clients, referrers, and researchers understand your firm’s expertise and where it is relevant.
We prepare directory submissions, guide publisher-spend decisions, and produce the articles, posts, website copy, and lawyer profiles that keep that expertise visible.
Business development turns that visibility into better-prepared conversations. We help your firm choose priorities and prepare for conferences, market visits, pitches, proposals, and follow-up.
AI supports both when it has a defined job. We assess where it belongs and build governed agents from approved sources, with a named person reviewing every output before use.
Ongoing visibility
Social media management. We build a steady LinkedIn presence from your lawyers’ work. Firm Forward plans, writes, designs, and coordinates review within an agreed monthly program; your firm provides the source material and approves every post before publication.
Explore social media managementDirectory and media spend advisory. We review what your firm pays legal publishers for sponsored articles, guides, enhanced profiles, event sponsorships, advertising, and other paid visibility. We help decide what to buy, renew, negotiate, or decline, and verify that the purchased placement was delivered. Paid visibility and editorial rankings remain separate.
Explore directory and media spend advisoryWe run your directory submissions and review what your firm pays those publishers for profiles, advertising, and events, so you see the whole relationship before the next renewal. The two decisions stay separate on paper, because spending with a publisher does not buy a ranking.
Firm Forward started with intellectual property firms and the international guides they are ranked in.
We work in English, Spanish, and Portuguese. Matter details can come from your lawyers in their own language, and your content can run in the language your referrers read.
We do not promise a ranking or a client decision. We do promise a defined scope, named responsibilities, clear review points, and work that does not leave your firm until it approves it.
Publication decisions remain with each publication. Your firm remains responsible for factual accuracy, confidentiality clearance, and final approval before anything is submitted, published, or used.
Public recommendations
I have worked with Lys for more than 13 years, and throughout that time, she and her team have consistently delivered work of the highest standard. Their professionalism, expertise, and commitment to results have been exceptional. If you are seeking support with legal marketing—particularly in the intellectual property sector—I would highly recommend FirmForward.Throughout the project, Lys and her team were not just consultants; they partnered with us and fully invested in our success.Firm Forward is led by its two principals. Lys founded the firm in 2014 after working in-house with outside counsel and in law firm business development, and she leads positioning and senior client counsel. Fer is the marketing and business development lead for firms that do not have one in-house.
Every engagement has senior oversight from Lys or Fer. At the outset, we identify who is responsible for strategy, day-to-day delivery, and final review.
Meet Lys and FerVerified relationships
Some relationships support the tools we use, the markets we understand, or the communities where our clients work. We state the nature and limits of each one on the Partnerships page.
See our partnershipsNo. The publications make their own assessment against their own criteria. We control the quality and completeness of what they receive, the deadlines, and the evidence behind each claim.
No, and we will not tell you otherwise. Editorial recognition and paid visibility are separate decisions with the same publisher, and we keep them separate in the work and in what we report to you.
A person, every time. Each agent we build has a named approver at your firm, and nothing it drafts reaches a client, a researcher, or the public until that person has approved it.
English, Spanish, and Portuguese. Tell us which language your lawyers and readers use, and we will confirm the working and output languages in the scope.
Bring the deadline, the renewal offer, the conference, or the AI question in front of you. You do not need a finished brief, and we will tell you on the call whether it is work we take on.
Book an intro callYou will speak with Lys or Fer on the first call. From there, we will tell you who will lead the work, who will handle day-to-day delivery, and who will review it.
Prefer to write? Send us a note. We reply within two business days.